3 - 5 minute read
Cryptocurrencies have been gaining popularity for quite some time now, with thousands of projects popping up every year. However, a recent report by blockchain marketing agency Guerilla Buzz has found that over 35% of the top 1,000 crypto projects have failed to publish any new written content on their websites in 2023.
The researchers behind the study manually inspected the websites of the top 1,000 crypto projects to see if they had a blog and how many articles were published in recent years. They found that less than half of these projects had posted more than two new articles in 2023, indicating a lack of prioritization of strong marketing foundations.
The report suggests that many crypto companies choose to focus their efforts on generating hype for their token sales and opting for short-lived growth spurts instead of prioritizing long-term organic growth. The researchers noted that the study’s inspiration came from noticing this trend and aimed to compare the marketing efforts of different crypto projects.
Of the top 10 crypto projects, Binance’s BNB Chain was the clear leader in blogging, with 59 new articles published this year. In second place was Polygon (MATIC) with 36 new posts, followed by Cardano (ADA) with 12.
The report also found that Medium was the most popular choice for crypto project blogs, a practice that has stuck around since the 2017 Initial Coin Offering (ICO) craze. However, the researchers noted that relying on Medium’s platform may not be the best choice for companies seeking long-term growth. By using Medium, these companies are boosting Medium’s traffic and growth instead of their own.
“While Medium’s excellent on-page SEO capabilities and high domain authority may have made it an easy choice for crypto companies seeking to generate buzz quickly, this focus on short-term gains may not be sustainable in the long run.”
The report’s findings have significant implications for traders, as it indicates the lack of prioritization of marketing efforts by some crypto projects, which could lead to potential risks or opportunities.
The Bottom Line
As the crypto market continues to grow, marketing efforts will become increasingly important for different projects’ success. The Guerilla Buzz report indicates that over 35% of the top 1,000 crypto projects have failed to publish any new written content on their websites in 2023, indicating a lack of prioritization of strong marketing foundations.