2 - 3 minute read
In a surprising move, Daniel Alegre, the Chief Operating Officer of Activision Blizzard, has announced that he will be leaving the company to become the CEO of Bored Ape, a startup that specializes in non-fungible tokens (NFTs). Alegre will be succeeding Nicole Muniz, who will remain with the company as a partner and strategic advisor.
Activision Blizzard, known for its popular videogame franchises like “Call of Duty” and “Diablo,” announced Alegre’s departure in a filing last Friday. Alegre’s current term with the company ends on March 31st of next year, and he will be joining Bored Ape in the first half of 2023.
“Since exploding onto the scene with Bored Ape Yacht Club in 2021, Yuga Labs has quickly made a name for itself through a powerful combination of storytelling and community-building,” Alegre said. NFTs are digital assets that use blockchain technology to record ownership of a digital object, such as an image, video, or in-game item. Bored Ape’s NFTs, in particular, have become popular as profile pictures on social media.
Alegre brings a wealth of experience to his new role at Bored Ape. In addition to his time at Activision Blizzard, he has also held leadership positions at Google and Apple. He has a reputation for being a strategic thinker and a strong leader, qualities that will no doubt serve him well in his new role.
It is not yet clear how Alegre’s departure will impact Activision Blizzard, but the company has stated that it is committed to finding a suitable replacement for him. In the meantime, the company will continue to focus on its core business of developing and publishing videogames.
The NFT market has exploded in popularity in recent years, with investors and collectors alike flocking to buy and trade unique digital assets. Bored Ape has been at the forefront of this trend, and with Alegre at the helm, it is likely that the company will continue to be a leader in the space.