3 - 5 minute read
In the latest push for mainstream adoption of Bitcoin, an unknown group or individual has illuminated the iconic Berliner Fernsehturm tower in Berlin with the image of the Bitcoin logo as part of an advertising campaign. The tower, which stands 368 meters tall, is a major tourist attraction and city symbol, and the projection of the logo on it can be viewed as a powerful symbol highlighting the growing acceptance and awareness of Bitcoin.
According to a tweet by Tilo Neumann, who has been promoting the campaign, this is not the first time the logo has been projected on the monument. The first attempt was unsuccessful due to the use of poor projectors.
“The last time we were there, our projector wasn’t strong enough to conquer you. When we come next, we’ll get you 👀 Preparations are underway, tested several projectors yesterday, it will probably be a laser beamer after all.” Neumann said.
The latest campaign coincides with a time when Bitcoin is rallying, with the asset breaching the $23,000 level. Bitcoin proponents have been pushing for mainstream adoption of the asset, highlighting its ability to solve some of the shortcomings in the traditional finance sector, like solving inflation due to its fixed supply.
Als wir das letzte mal vor Ort waren, war unser Beamer nicht Stark genug um dich zu erobern. Wenn wir das nächste kommen, schaffen wir dich👀 Die Vorbereitungen laufen, Gestern mehrere Beamer getestet, es wird wohl doch ein Laserbeamer werden.🚀🚀🚀 #Bitcoin #orangepillen #BTC pic.twitter.com/rj9Ez3Fe97— Tilo Neumann (@neumi85_btc) November 26, 2022
This is not the first time that Bitcoin has been promoted in such a high-profile manner. In September 2020, massive advertising posters backing Bitcoin were plastered on a tram station located in front of HSBC Hong Kong headquarters, sponsored by the Bitcoin Association of Hong Kong (BAHK).
As the cryptocurrency space continues to grow, it is clear that proponents of the sector are using different means to drive attention to assets like Bitcoin. The projection of the Bitcoin logo on iconic global structures such as the Berliner Fernsehturm tower and the Berlin wall serves as a powerful symbol of the growing acceptance and awareness of the asset.